We wanted to share some of the useful tools that help us improve and refine the enthuse.me website. First up…
What? Sexy and simple A/B testing
One of our core company values is to test assumptions and try to back up decisions with real data. Optimizely is a great A/B testing app that lets me (a fairly non-technical member of the team) tweak links, text and styles on our landing and marketing pages to work out which changes will give us the best conversions.
For example, after a few tests that had no significant difference on the number of visitors who clicked the ‘Get Started’ button on our homepage, one small change of the button text size from 18px to 28px resulted in a near 100% increase in conversions. That’s double the number of people clicking that button! Invaluable.
- Toby Vacher, Head of enthuse.me Product