enthuse.me CEO Dan Jacobs talks about who enthuse.me is aimed at.
In previous generations people had ‘jobs for life’, this was in the case in both the public and private sectors. As a whole, people would not move between companies very often and there was a sense that if you wanted to, you could spend your entire life in one job at one company. Those days are now long gone, in the last 20 years the last bastion of ‘jobs for life’, the public sector has also changed and become more dynamic.
Now two years is a good amount of time to stay in a job, but more and more people are deciding to leave the ‘security’ of a job and are going it alone, either as contractors, freelancers, entrepreneurs, stay-at-home mums looking for extra income or people setting up their own small businesses.
There are many reasons for this growing trend, the perception of job security is disappearing, people are starting to realise that having a traditional full time job is no guarantee. With the current financial ‘situation’ in the west, people are being made redundant, being asked to take pay cuts, reduce hours and in some cases, many full-time jobs are becoming part-time. The work force is realising that you may have more security working for yourself, that taking control over your own destiny can be a better way forward.
enthuse.me has been created to serve these people, our mission is to create a set of tools that support people taking the brave step of going it alone. If you, as an independent professional, went to a marketing agency, they would they ask you:
- What is it that you are great at?
- What makes you different to other people?
- How can you distill this into key messages?
They are also likely to advise you to keep things simple, to focus on what you’re good at and to work your network.
This is what enthuse.me is all about, we ask you the questions that your potential customers would want you to answer.
Over the next year we will be adding more and more tools to support you to be successful. Tell me what enthuse.me can do to help you, drop me a line at [email protected]