Our website uses cookies. enthuse.me Limited, a company registered in England and Wales (No. 07980657) with a registered office at: 3 Plough Yard, London, EC2A 3LP, herein referred to as ‘Enthuse’ or ‘We’, have created this cookie policy (‘Cookie Policy’) in order to demonstrate our firm commitment to the privacy of the details that You provide to us when using this website and the data that We collect about You online. By using our website and agreeing to this Cookie Policy, You consent to our use of cookies in accordance with the terms of this policy. In this Cookie Policy, references to ‘You’ and ‘Your’ are references to the User i.e. the person (or company) visiting www.enthuse.me (the ‘Site’). We ask You to consent to our use of cookies in accordance with the terms of this Cookie Policy when you first visit our website. When You use the Site, You agree that this Cookies Policy applies to that use in addition to any other terms and conditions which may apply including those contained in the Privacy Policy and the User Licence which are incorporated by this reference. Enthuse reserves the right to change this Cookie Policy at any time without notice, effective immediately upon posting on the Site. Please check this page of the Site periodically. Read it carefully and ensure that You understand its effect before proceeding to use the Site. Your continued use of the Site is taken as meaning that You agree to such changes or updates. Unless otherwise indicated, all definitions use in the Terms of Service shall apply to this Privacy Policy.

A cookie is a small text file that some websites store via the browser on Your computer’s hard drive when You visit them. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the Site. Some expire at the end of Your session on the Site, others will remain on Your computer for a little longer. When You return to websites or visit websites that use the same cookies, these cookies and therefore Your browsing device, are recognised. Cookies do lots of different and useful jobs like letting You navigate between pages efficiently, remembering Your preferences and generally improving Your browsing experience. Cookies can also be used to customise areas of content online to be more relevant to You and Your interests. We use cookies on our Site to make Your browsing experience better. By using this Site, You accept our use of cookies.


First-party cookies are cookies set by the specific website visited by the User i.e. the website displayed in the URL window.


Some third party cookies are set by services that appear on our pages. They are set by the operators of that service and are not in our control. They are set by e.g. Twitter, Facebook and relate to the ability of Users to share content on this Site, as indicated by the icons on the Site.

The type of cookie used on this Site can be put into 1 of 4 categories, based on the International Chamber of Commerce guide to cookie categories:

A. Strictly Necessary Cookies:

These cookies are essential, as they enable You to move around a website and use its features, such as accessing secure areas. Without these cookies, Services You’ve asked for (such as access to secure areas) cannot be provided. These cookies don’t gather information about You that could be used for marketing or remembering where You’ve been on the internet. These cannot be restricted or blocked.

B. Performance Cookies:

These cookies collect information about how You use a website, for example which pages You go to most often and if You get any error messages from certain pages. These cookies don’t gather information that identifies You. All information these cookies collect is anonymous and is only used to improve how a website works. These cookies are not used to target You with online advertising. Without these cookies we cannot learn how our Site is performing and make relevant improvements that could better Your browsing experience. These can be restricted or blocked.

C. Functionality & Profile Cookies:

These cookies allow a website to remember choices You make (such as Your username, language or the region You are in) and tailor the website to provide enhanced features and content for You. For instance, they remember Your log-in details and allow You to watch videos. They also ensure the onsite marketing and experience is relevant to You. These cookies can also be used to remember changes You’ve made to text size, font and other parts of pages that You can customise. The information these cookies collect may be anonymous and they cannot track Your browsing activity on other websites. Without these cookies, a website cannot remember choices You’ve previously made or personalise Your browsing experience. These can be restricted or blocked.

D. Targeting Cookies:

These cookies gather information about Your browsing habits. They remember that You’ve visited a website and share this information with other organisations such as advertisers. They do this in order to provide You with ads that are more relevant to You and Your interests. Although these cookies can track Your visits to other websites, they don’t usually know who You are. Without these cookies, online advertisements You encounter will be less relevant to You and Your interests. These can be restricted or blocked.


Cookies on our Site are used for the following purposes:

A. to improve the Site’s usability by enabling You to (1) log in to various SM Sites via their SM Connect Platforms to enable You to link in order to use the Enthuse Services and pull and display content such as stats from Your existing profile on an SM Site to the Site; (2) upload UGC from SM Sites via (1) or by other means to create and evolve Your Enthuse Profile; and, (3) facilitate the displaying of Embeddable Content from anywhere on the World Wide Web to Your Enthuse Profile;

B. to enable you to register and create an account and to have information or Your details remembered for later;

C. to track Site usage and trends;

D. to enable functionality in that the cookies work with Enthuse features and features of other SM Sites which are accessed via the SM Connect Platforms so You can effectively utilise the Services;

E. to improve the quality of our Services;

F. to enable us to monitor security of the Site to ensure no person violates our terms;

G. to analyse the use of our Site through Analytics software such as Google Analytics: We use Google Analytics, a popular web analytics service provided by Google, Inc. The information generated by the cookie about Your use of our Site (including Your IP address) will be transmitted to and stored by Google on servers in the United States. Google Analytics will use this information for the purpose of evaluating Your use of our Site, compiling reports on Site activity and behaviour – such as the typical length of stay on the Site or the average number of pages a User views or for the purpose of providing other services relating to Site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate Your IP address with any other data held by Google.

Below is a full list of the cookies used by Enthuse along with which cookie category they slot in to, whether they are first or third party, what their purpose is and when they expire on Your device:

Cookie Name Cookie Category First/Third Party Purpouse Expire
_enthuse_session Strictly Necessary First Party Enable users to sign into website End of session
mp_XXX_mixpanel Website analytics Third Party Enable us to gather analytics about our user base Persistent
__utma Website analytics Third Party Enable us to gather analytics about our user base Persistent
__utmz Website analytics Third Party Enable us to gather analytics about our user base Persistent
optimizelyEndUserId Strictly Necessary Third Party Allow us to accept uploaded user content Persistent
optimizelyBuckets Strictly Necessary Third Party Allow us to accept uploaded user content Persistent


You can manage these small files and learn more about them from the Directgov article Internet Browser cookies - what they are and how to manage them


By using our Site, You agree that We can place cookies on Your device, however, if You would like to restrict or block cookies used on our Site (or on any website), You will need to change the browser settings in each browser You use and on each device You use to access the internet. Click here to see a full instructions for all browsers.

Please be aware that some of our Services will not function if Your browser does not accept the cookies.

More information about cookies can be found at:

We keep our Cookies Policy under regular review. This Cookies Policy was last updated on 30 August 2012.